Visual Identity & Assets
Carbon, iris and a precise line vocabulary. The visual language of independent research.
View the homepage ↗01 / Marks & meanings
01An event held against a standard.
A vertical rule intersects a bounded event; the lower offset preserves its trace. The asymmetry belongs to a record, not a network.
Primary mark: used in the masthead, favicon and profile image.
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02The decision and its inspectable counterpart.
Two offset record edges share an alignment. The construction suggests a source and a review without a document or folder pictogram.
A supporting mark for paired records and comparative review.
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03A change with a preserved prior state.
A retained baseline and a raised continuation make revision visible. The shape records a change without an undo arrow or approval tick.
A supporting mark for amendments and preserved history.
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04Judgment situated against a reference.
An offset square rests within two perpendicular reference lines. The subject remains distinct from the standard used to examine it.
A supporting mark for a judgment and its point of reference.
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05An action leaves an aligned record.
Three unequal strokes meet one continuous margin. Their alignment suggests accountable entries without imitating a menu or dashboard.
An aligned-entry symbol for records and print applications.
Download SVG ↗Primary mark / Witness
The rule, event and retained trace remain distinct in a single silhouette. It connects the wordmark to the diagram grammar without claiming verification or approval. Use the full mark from 24px; at 16px remove the inner detail. Recognition and trademark clearance remain untested.
02 / Supporting vocabulary
A bounded source fragment; name its provenance.
A crossbar: name the actor and scope.
Two readings held against one object.
A stop at an explicit boundary; effect needs evidence.
Opposed accounts kept distinct.
Retain the prior line beside the amendment.
Open proposition; identify what remains unknown.
A versioned account, not proof of truth.
A labelled state; never use color alone.
A sequence with explicit dates or release IDs.
An open relation. Missing evidence is not failure.
03 / Diagram grammar
A horizontal line carries ordered events, not elapsed time unless a time scale is supplied. Source fragments sit above it; actor and authority sit below the intervention crossbar. Each relation needs a source. A gap stays visible when the record cannot establish the connection.
Hypothetical only. A later correction forms a dated return line to the affected record. Remedy requires its own evidence; it never appears as an automatic completed endpoint.
04 / Placements
Introduction and interactive record sculpture at left. Five essays at right. Hover gives the selected reading area an iris accent.
Open homepage ↗A quiet wordmark, a single wide line field, then a comfortable reading measure. No motion beside long-form prose.
Open essay ↗Story left, researcher right. An animated composition introduces the visual language, with controls to pause its motion.
Open About ↗Small notation and explicit text states. Versions, evidence boundaries and source links stay visible.
Open Research ↗05 / Rules
Space Grotesk gives the wordmark, headings and current editorial pages their structure. Iris belongs on carbon; darker iris (#5145CD) carries links on paper. Citron identifies the conceptual intervention bar, never a success state.
Keep one major visual per page. No glow, network clouds, decorative badges or racing particles. Label notation in ordinary language. Use 44px control targets, visible focus and text alternatives. Motion pauses on request, when offscreen and when the tab is hidden; reduced-motion preferences start the scene still.
The graphic uses actual 3D coordinates projected onto a lightweight canvas. Pointer drag and the keyboard-accessible rotation slider change the view. A local SVG supplies the still fallback. No third-party scene, tracking embed or GPU framework is required.
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